The Ask: Choose a specific climate breakdown theme or issue and make it relevant.
The Work: Organized and researched trends within women’s hygiene products and their impact on the environment. Examined trends on social media to determine the best ways to reach our target audience.
The Result: A campaign aiming to educate and empower young women to make a shift to a more sustainable type of menstrual product.
The Deck
As a young professional male, I learned more than you could ever want to know about women’s menstruation products while doing this project. This gave me a unique perspective on an stigmatized and often over looked sector or plastic and waste generation. A reoccurring fact that came up during this work that stuck with me the most is that the number one way to combat global climate change is too educate young women. This makes me proud to work on a project like this, in hopes that I can inspire someone to make a change in their life.
On this project I was in-charge of the copywriting, layout and creative direction of the project. I also played a major role in the research and citation of all the information we collected.
This project would be nothing without the whole team that worked on it. I have linked the other members of my group below.
Strategy/Copywriting: Chloe Sherman
Art Direction/Research: Ruby Noto
Copywriting/Project Management: Myself