Dell Blue is the the in-house advertising agency at legacy technology company Dell. We handle a majority of global and domestic campaigns spanning Business to Business, sustainability, extensions, cloud computing, servers, display & consumer products, and brand partnerships.
Ive written scripts, voice over, online advertising, emails, and over dozens of social posts and across campaigns for the last year.
Copywriting/ideating/and synthesizing ideas for Dell Blue taught me amount of new communication skills and professional experience from the 15+ campaigns I’ve been apart of over my time here.
Below are some highlights from my work this legacy technology company.
P-Series AI Headsets
Boston RedSox X DELL
Recommended by the head of corporate sponsorships, I was tasked with leading the new campaign that would populate Fenway park for this upcoming baseball season. Our goal was the shift the perception from a computer company to a full service technology provider. Brining in Bostonian flavor I wrote a subtle/effective/but conversational campaign to highlight all the new offerings we can provide people while they enjoy their day at the ball park.
Here is how it turned out!
Storage Evolution: Intelligent Insights
One of my proudest accomplishments at Dell was leading an entire campaign through the process for a project on server evolution. Asked to shift/update brand perception, With the help of my partner we came up with Evolving Your Servers. This was the first project where I wrote the entire thing. Original Idea, Script, VO, Social, Emails, Online advertising, all came together to tell a conversational story about how Data has evolved, and your storage should too.
Here’s how it turned out
Click here for the finished video
New England Patriots x DELL
My first project for the sponsorship team was actually for the New England Patriots. Although it was three simple banner for various billboard around the stadium, this was the project that got me recommended for our the sponsorship above with Fenway. This project was a fun exercise in bringing the wide world of football and tech together which was an interesting challenge at first but came together wonderfully.
